Introducing … The Walcot Studio Template Shop!

If you’re someone who just left their corporate job and is starting a personal brand, or you have a great business idea and are ready to run with it, my templates shop will allow you to refine your brand feel quickly and efficiently. 

Having worked with businesses in all different stages of growth, from startups to established brands, I’ve found there’s a clear pattern in what people need to brand themselves. 

It doesn’t matter what industry you’re in, what part of the world you’re in, or even what you’re selling. All businesses have fundamental blocks they need to set up for success.

It starts with the look and feel of a brand, and that’s where the new Walcot Studio Template Shop comes in.

 

Why a template shop? 

Unlike other design templates you might find on the web, I designed the Walcot Studio Template Shop with very intentional archetypes. My templates allow startup businesses, the ones that are in that beautiful, dreamer phase, to really identify their brand look. By streamlining the process of creating your brand’s visuals, you as a business can move forward with your branding in place and feel confident doing so. 

I’ve removed the roadblocks so that you can clarify your vision, design and go, quickly! 

 

How do the templates work?

Rather than “Googleing” for brand templates and try and sift through to find something you like, only to change it later as your business shifts and grows, I developed a brand archetype quiz. This quiz will truly help you identify not only the aesthetics of what you’re drawn to, but it touches on the way in which you conduct business, your personality, and your values. 

Whereas other templates you choose based on what you think looks good, and that’s it, the Walcot Studio Template Shop guides you through a deeper, but condensed custom strategy. It allows you to have access to everything you’ll need from a branding perspective right from the start.

Once you know your brand archetype, you’ll be able to purchase templates, which include: 

• Your branding package, with logos, fonts, and color palettes that are so carefully thought out in accordance with your archetype. From here you’re able to really set the tone and overall direction for your brand. 
• A microsite with clear instructions to allow you to design and write content for your audience
• Social media content with workflows to guide you through the foundational steps when it comes to marketing your business 
• Designs that are editable in Canva

These templates do the design work and the strategy so you can be clear on how to present yourself and your brand, attracting your ideal clients from the very beginning.

 

The process behind our unique templates 

To make sure we were creating templates that you know will work for your ideal client in your field, I took my years of experience working with clients of varying degrees and backgrounds to build them out.

The Walcot Studio Template Shop is thoughtful, creative, and strategic. I listened to my past clients’ language, their tone of voice, and applied it to these templates so that you’re getting exactly what you need to go from a beginning stage to a growth stage. It’s tried and true!

 

The template shop archetypes 

These are not cookie-cutter designs. In fact, each archetype has a well thought out personality. 

• Playful Luxe: Here you’ll find Evie. Designed to have a lot of energy and a high vibrancy, Evie is really tailored for personal coaches, hair stylists, or for very specialty brands. A magnetic personality who always has a positive outlook on life, Evie makes you want to treat yourself and enjoy every moment. 

• The Classic, Iconic Chic:  This collection features Riggs, who is very polished and professional. I took inspiration from those who are leaving the corporate world and ready to venture out on their own. Designed for the motivational speaker, coach, or service provider, this template is timeless but with a modern aesthetic, minimalistic but never lacking, and mysterious but iconic.

• Rustic: We call this one Gannon. Gannon has that old world, handshake integrity, and really values and appreciates the details of craftsmanship. This person just knows how to get business done! With good customer service and honest prices, that is. The craftsman or bespoke seller will identify and be the perfect match with this archetype. 

• Femme/Glam: This archetype comes in next, with Rowan. I strategized this template with interior designers, and design-centered service based businesses in mind. It allows for effortless elegance and minimalism. Design service based businesses will resonate with this archetype for their brand by allowing the showcase of their portfolio to speak for itself and position them as authority in their industry. 

• Natural and Organic: Here you’ll discover Grier. Balancing both feminine and masculine traits, this archetype could be in line with interior designers as well as health and wellness businesses. When I created this, I kept coming back to instructors in the yoga or pilates scene and designers that align with naturalistic aesthetics. It’s for somebody who is very simplistic and minimalistic, who can let their talents and results really speak for themselves. 

I now turn things over to you! Visit the Walcot Studio Template Shop to take the quiz and begin designing, promoting, and guiding your business in a clear and thoughtful direction.