Creating a Brand that’s a Client Magnet: Pillar 2 of the Stunning and Strategic Branding Theory
In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2!
Once you get clear on your business vision, it’s time to define your ideal client. In this blog post, I’m going to guide you through Pillar 2 of my stunning and strategic branding theory, Define Your Ideal Client.
Your branding is your first initial attraction to a client, especially in digital businesses. How you’re going to attract a client is by making sure that your brand reflects the brands they’re already attracted to.
The right type of client will motivate you, inspire you, and will remind you about why you started your business in the first place. Together, we’re going to uncover what values, voice, and visual elements resonate with your ideal client so that you can overlay their preferences with your own and create a brand that seamlessly merges the two.
Let’s go!
Think about your client
Yes, you are the person that’s serving clients, and so thinking about what you like when branding your business can make your business feel authentic to your personality, like it’s a reflection of yourself. But there’s another layer to think about because WHO you’re serving is just as important.
It’s integral to put on an empathetic lens and reflect on who it is you want to serve and why they should be attracted to you. I encourage you to think deeper than just a person’s household income, age, or gender. Your clients are people, and it’s important to think about what they are wanting to accomplish and how they want to accomplish it.
- How do they want to be treated?
- What do they value?
- How do they like to show up?
Think about all of the things that are incorporated into their lives so that you can meet them and serve them where they’re at.
Getting clear on your client
Think about any clients you might have right now. Who makes you feel energetic, like serving them doesn’t feel like working? Those are the clients you want to build your focus around.
Finding commonalities across these clients will help you identify their personality traits so you can discover what they love and how to attract them with your branding. I want you to do the same things we did in Pillar 1 (What You Love) but in reverse. So you’re asking yourself:
- What’s your client’s current lifestyle?
- What’s your client’s ideal workspace or office?
- What are some of the brands that they’re spending money with right now?
This process allows you to look at the aesthetics of your brand and make sure that you’re attracting the people you want to be attracting.
What your branding should focus on
If your business is your personal brand, then your branding should really reflect your personality, as you’re going to be doing so much self-marketing. You want to make sure there’s no disconnect between how your brand shows up and how you show up to your clients.
However, if your business is in an industry, then it’s important to be mindful of what your client is going to expect from somebody within that industry.
Pretend you’re an accountant for a second. You have a really bubbly, bright personality, and you want that to shine through. That’s great because it will make you stand out. Now also think of what your client might expect from an accountant; attention to detail, skilled, polished.
Being mindful of the industry you’re in gains you trust with your clients. I want you to let your personality come through so you can shine as a leader, while also showing your clients you’re legitimate.
It’s the perfect marriage of Pillar 1 and 2!
We have a template for that!
You can see Pillar 2 at work in our Template Shop. This is a shop full of strategically designed templates that we created around specific archetype personalities.
Thinking about the client while designing these templates was super important because we wanted these templates to ATTRACT clients within their industry. Branding is about more than just pretty colors and about getting into the mind of your client so you’re clear on how you can convert them.
Be reflective about your branding
Remember to take this time to be reflective and really think about who you want to work with. Who would light you up? What are their problems and how can you serve them? These are your people, they are out there, and they need everything you have to give.
After being in business for a while, I can tell you that taking on clients that weren’t a good fit for me made the experience less than stellar for them and for me. Stay within an abundance mindset, because the right people will come to you.
Get clear on your archetype and how you can better serve the clients you want to serve by taking our quiz.
In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2!
Once you get clear on your business vision, it’s time to define your ideal client. In this blog post, I’m going to guide you through Pillar 2 of my stunning and strategic branding theory, Define Your Ideal Client.
Your branding is your first initial attraction to a client, especially in digital businesses. How you’re going to attract a client is by making sure that your brand reflects the brands they’re already attracted to.
The right type of client will motivate you, inspire you, and will remind you about why you started your business in the first place. Together, we’re going to uncover what values, voice, and visual elements resonate with your ideal client so that you can overlay their preferences with your own and create a brand that seamlessly merges the two.
Let’s go!
Think about your client
Yes, you are the person that’s serving clients, and so thinking about what you like when branding your business can make your business feel authentic to your personality, like it’s a reflection of yourself. But there’s another layer to think about because WHO you’re serving is just as important.
It’s integral to put on an empathetic lens and reflect on who it is you want to serve and why they should be attracted to you. I encourage you to think deeper than just a person’s household income, age, or gender. Your clients are people, and it’s important to think about what they are wanting to accomplish and how they want to accomplish it.
- How do they want to be treated?
- What do they value?
- How do they like to show up?
Think about all of the things that are incorporated into their lives so that you can meet them and serve them where they’re at.
Getting clear on your client
Think about any clients you might have right now. Who makes you feel energetic, like serving them doesn’t feel like working? Those are the clients you want to build your focus around.
Finding commonalities across these clients will help you identify their personality traits so you can discover what they love and how to attract them with your branding. I want you to do the same things we did in Pillar 1 (What You Love) but in reverse. So you’re asking yourself:
- What’s your client’s current lifestyle?
- What’s your client’s ideal workspace or office?
- What are some of the brands that they’re spending money with right now?
This process allows you to look at the aesthetics of your brand and make sure that you’re attracting the people you want to be attracting.
What your branding should focus on
If your business is your personal brand, then your branding should really reflect your personality, as you’re going to be doing so much self-marketing. You want to make sure there’s no disconnect between how your brand shows up and how you show up to your clients.
However, if your business is in an industry, then it’s important to be mindful of what your client is going to expect from somebody within that industry.
Pretend you’re an accountant for a second. You have a really bubbly, bright personality, and you want that to shine through. That’s great because it will make you stand out. Now also think of what your client might expect from an accountant; attention to detail, skilled, polished.
Being mindful of the industry you’re in gains you trust with your clients. I want you to let your personality come through so you can shine as a leader, while also showing your clients you’re legitimate.
It’s the perfect marriage of Pillar 1 and 2!
We have a template for that!
You can see Pillar 2 at work in our Template Shop. This is a shop full of strategically designed templates that we created around specific archetype personalities.
Thinking about the client while designing these templates was super important because we wanted these templates to ATTRACT clients within their industry. Branding is about more than just pretty colors and about getting into the mind of your client so you’re clear on how you can convert them.
Be reflective about your branding
Remember to take this time to be reflective and really think about who you want to work with. Who would light you up? What are their problems and how can you serve them? These are your people, they are out there, and they need everything you have to give.
After being in business for a while, I can tell you that taking on clients that weren’t a good fit for me made the experience less than stellar for them and for me. Stay within an abundance mindset, because the right people will come to you.
Get clear on your archetype and how you can better serve the clients you want to serve by taking our quiz.
In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2!
Once you get clear on your business vision, it’s time to define your ideal client. In this blog post, I’m going to guide you through Pillar 2 of my stunning and strategic branding theory, Define Your Ideal Client.
Your branding is your first initial attraction to a client, especially in digital businesses. How you’re going to attract a client is by making sure that your brand reflects the brands they’re already attracted to.
The right type of client will motivate you, inspire you, and will remind you about why you started your business in the first place. Together, we’re going to uncover what values, voice, and visual elements resonate with your ideal client so that you can overlay their preferences with your own and create a brand that seamlessly merges the two.
Let’s go!
Think about your client
Yes, you are the person that’s serving clients, and so thinking about what you like when branding your business can make your business feel authentic to your personality, like it’s a reflection of yourself. But there’s another layer to think about because WHO you’re serving is just as important.
It’s integral to put on an empathetic lens and reflect on who it is you want to serve and why they should be attracted to you. I encourage you to think deeper than just a person’s household income, age, or gender. Your clients are people, and it’s important to think about what they are wanting to accomplish and how they want to accomplish it.
- How do they want to be treated?
- What do they value?
- How do they like to show up?
Think about all of the things that are incorporated into their lives so that you can meet them and serve them where they’re at.
Getting clear on your client
Think about any clients you might have right now. Who makes you feel energetic, like serving them doesn’t feel like working? Those are the clients you want to build your focus around.
Finding commonalities across these clients will help you identify their personality traits so you can discover what they love and how to attract them with your branding. I want you to do the same things we did in Pillar 1 (What You Love) but in reverse. So you’re asking yourself:
- What’s your client’s current lifestyle?
- What’s your client’s ideal workspace or office?
- What are some of the brands that they’re spending money with right now?
This process allows you to look at the aesthetics of your brand and make sure that you’re attracting the people you want to be attracting.
What your branding should focus on
If your business is your personal brand, then your branding should really reflect your personality, as you’re going to be doing so much self-marketing. You want to make sure there’s no disconnect between how your brand shows up and how you show up to your clients.
However, if your business is in an industry, then it’s important to be mindful of what your client is going to expect from somebody within that industry.
Pretend you’re an accountant for a second. You have a really bubbly, bright personality, and you want that to shine through. That’s great because it will make you stand out. Now also think of what your client might expect from an accountant; attention to detail, skilled, polished.
Being mindful of the industry you’re in gains you trust with your clients. I want you to let your personality come through so you can shine as a leader, while also showing your clients you’re legitimate.
It’s the perfect marriage of Pillar 1 and 2!
We have a template for that!
You can see Pillar 2 at work in our Template Shop. This is a shop full of strategically designed templates that we created around specific archetype personalities.
Thinking about the client while designing these templates was super important because we wanted these templates to ATTRACT clients within their industry. Branding is about more than just pretty colors and about getting into the mind of your client so you’re clear on how you can convert them.
Be reflective about your branding
Remember to take this time to be reflective and really think about who you want to work with. Who would light you up? What are their problems and how can you serve them? These are your people, they are out there, and they need everything you have to give.
After being in business for a while, I can tell you that taking on clients that weren’t a good fit for me made the experience less than stellar for them and for me. Stay within an abundance mindset, because the right people will come to you.
Get clear on your archetype and how you can better serve the clients you want to serve by taking our quiz.
read more
There’s something so special about this final pillar of the Stunning and Strategic Brand Theory. Here is where you get to think about yourself at the highest level, what your business, career, and everything will look like when you’ve reached that peak point you’re hoping for – your brand identity. How is that not just […]
read more
You’ve created your brand vision and built it around what’s going to attract your ideal client, so how do you make sure you’re going to stand out in your industry? Through market research! Think about the big brands your ideal client already connects with. Why do they connect with them? What draws them to the […]
read more
In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2! […]
read more
Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip. In this blog post, I’ll take you through the first pillar of my […]
read more
So you’ve got your business idea, and you’re ready to put some visual branding to it and get your promotional material started by using a template. Forget everything you think about “typical templates” and elevate your business! Strategic branding templates will level-up your business and gain you traction. It’s the perfect first step until […]
read more
If you’re someone who just left their corporate job and is starting a personal brand, or you have a great business idea and are ready to run with it, my templates shop will allow you to refine your brand feel quickly and efficiently. Having worked with businesses in all different stages of growth, from startups […]
