The ROI of Investing in Your Website
Every web developer will tell you that a website is essential for your business, and I completely agree! But it has to be the RIGHT kind of website. There’s a very big difference between a website that just sits there and one that actually works for you.
In this blog post, I’m going to walk you through why you should invest in website design, and how to make sure it’s a website that will actually deliver results.
Why Invest in a Website?
My business model is all about stunning and strategic branding—the strategic part being your website design.
Your website shouldn’t just be a place to list information. It should actually INCREASE your sales. It’s the place that:
-
Tells people what you do or offer
-
Answers FAQs
-
Let’s your clients know they’re going to be taken care of
-
Fills the role of a part-time assistant!
Your website should be working for you. From a sales perspective, it should fulfill its return on investment (ROI). It might be more of an upfront cost to get it set up, but in the long run, it’s a streamlined back-end system that doesn’t require any training and works for you 24/7!
What a strategic website can do for you
Look at your website design not only in the way of gaining clients and sales but also in how it streamlines your time and workflows. It’s not just pretty pictures and words but strategic marketing that’s getting you leads.
A strategically designed website might include:
-
Clear, upfront messaging about your product or service
-
A place for clients to sign up for email newsletters
-
An intake form, scheduler, or offer page
The difference between a cheap, quick website design versus something that’s well thought out is that the latter will prove its worth by handling all the back-end work while also converting clients, making the ROI becomes almost immediate.
How to avoid the dreaded ‘website shame’
Have you ever handed someone your business card and told them, “Just don’t go to my website. My social media is ok but avoid my website!”
Enter, website shame.
Website shame happens when you feel your website design isn’t representing you in the way you’d like it to. It can stop you from SO MANY opportunities because you don’t like what your site does or doesn’t say about you.
The way to avoid it? Investing in a strategically designed website.
I actually have this client, Ashley, and she’s an interior designer. We worked on her website a bit ago, and she messaged me to mention she relocated and is starting up a new customer base. This woman is in the middle of moving and having a baby, so it’s no wonder she’s super overwhelmed, wondering how she’s going to refill her client base.
She happened to revisit her website and let me know that a HUGE weight was lifted off her shoulders when she came face to face with all the branding we did for her. Her website sets her up as an authority and feels really authentic to her, maximizing her abilities to go out there and begin growing her business in her new location.
Not only will good website design do the selling for you, but you’ll be proud to show off your authentic self and business to others.
The Ultimate Website Checklist
There are a few things you want to make sure to include when branding your new website:
1) Simplify your messaging: Think of the dumbest possible message available, and then go with that. I’m serious. Who you are, who you serve, how you help clients, and how to work with you.
If those aren’t the first words of your website, chances are people won’t be interested. You really need to be clear right off the bat for any potential website visitors.
2) Your contact form: It should be super simple and easy to find out how someone can contact you. Don’t leave someone wondering how they can get in touch!
3) Keep your website fresh: While I’m going to emphasize that you should be updating your website every year or so, keeping the content and messaging fresh, I also know not everyone makes that a priority. So if I can give you one piece of advice, it’s to include your live social media feed.
Why? If someone visits your website once and then returns a few more times, even though you’ve left the content static, having your relevant social posts appear makes it seem that your website is changing and remaining fresh. It’s a little trick that goes a long way!
4) Include an FAQ section: And not only that, but keep updating this section and reevaluating the questions you’re answering all the time.
5) Have an intake form: This makes the process easy for your clients right off the bat, allowing them to pick from a couple of different filters to help you understand what they’re looking for—and whether they’re the right client for you or not.
When done right, your website should shorten your sales cycle, giving your clients and customers the opportunity to do as much research as they possibly want, answering as many questions as they may possibly have. That way, once they hit the stage of a clarity call, or add a product to their cart, they’re ready to buy. You’ve already helped them decide!
Consumers today are highly educated. They’re shopping around, and so it’s important for you to make them feel like they have access to all the information they need. Your website is a transparent process, saving both you and your client time right from their first visit to your homepage.
Your website design should work for you. If it’s not, book a consulting call with us today to get your website ROI started.
Every web developer will tell you that a website is essential for your business, and I completely agree! But it has to be the RIGHT kind of website. There’s a very big difference between a website that just sits there and one that actually works for you.
In this blog post, I’m going to walk you through why you should invest in website design, and how to make sure it’s a website that will actually deliver results.
Why Invest in a Website?
My business model is all about stunning and strategic branding—the strategic part being your website design.
Your website shouldn’t just be a place to list information. It should actually INCREASE your sales. It’s the place that:
-
Tells people what you do or offer
-
Answers FAQs
-
Let’s your clients know they’re going to be taken care of
-
Fills the role of a part-time assistant!
Your website should be working for you. From a sales perspective, it should fulfill its return on investment (ROI). It might be more of an upfront cost to get it set up, but in the long run, it’s a streamlined back-end system that doesn’t require any training and works for you 24/7!
What a strategic website can do for you
Look at your website design not only in the way of gaining clients and sales but also in how it streamlines your time and workflows. It’s not just pretty pictures and words but strategic marketing that’s getting you leads.
A strategically designed website might include:
-
Clear, upfront messaging about your product or service
-
A place for clients to sign up for email newsletters
-
An intake form, scheduler, or offer page
The difference between a cheap, quick website design versus something that’s well thought out is that the latter will prove its worth by handling all the back-end work while also converting clients, making the ROI becomes almost immediate.
How to avoid the dreaded ‘website shame’
Have you ever handed someone your business card and told them, “Just don’t go to my website. My social media is ok but avoid my website!”
Enter, website shame.
Website shame happens when you feel your website design isn’t representing you in the way you’d like it to. It can stop you from SO MANY opportunities because you don’t like what your site does or doesn’t say about you.
The way to avoid it? Investing in a strategically designed website.
I actually have this client, Ashley, and she’s an interior designer. We worked on her website a bit ago, and she messaged me to mention she relocated and is starting up a new customer base. This woman is in the middle of moving and having a baby, so it’s no wonder she’s super overwhelmed, wondering how she’s going to refill her client base.
She happened to revisit her website and let me know that a HUGE weight was lifted off her shoulders when she came face to face with all the branding we did for her. Her website sets her up as an authority and feels really authentic to her, maximizing her abilities to go out there and begin growing her business in her new location.
Not only will good website design do the selling for you, but you’ll be proud to show off your authentic self and business to others.
The Ultimate Website Checklist
There are a few things you want to make sure to include when branding your new website:
1) Simplify your messaging: Think of the dumbest possible message available, and then go with that. I’m serious. Who you are, who you serve, how you help clients, and how to work with you.
If those aren’t the first words of your website, chances are people won’t be interested. You really need to be clear right off the bat for any potential website visitors.
2) Your contact form: It should be super simple and easy to find out how someone can contact you. Don’t leave someone wondering how they can get in touch!
3) Keep your website fresh: While I’m going to emphasize that you should be updating your website every year or so, keeping the content and messaging fresh, I also know not everyone makes that a priority. So if I can give you one piece of advice, it’s to include your live social media feed.
Why? If someone visits your website once and then returns a few more times, even though you’ve left the content static, having your relevant social posts appear makes it seem that your website is changing and remaining fresh. It’s a little trick that goes a long way!
4) Include an FAQ section: And not only that, but keep updating this section and reevaluating the questions you’re answering all the time.
5) Have an intake form: This makes the process easy for your clients right off the bat, allowing them to pick from a couple of different filters to help you understand what they’re looking for—and whether they’re the right client for you or not.
When done right, your website should shorten your sales cycle, giving your clients and customers the opportunity to do as much research as they possibly want, answering as many questions as they may possibly have. That way, once they hit the stage of a clarity call, or add a product to their cart, they’re ready to buy. You’ve already helped them decide!
Consumers today are highly educated. They’re shopping around, and so it’s important for you to make them feel like they have access to all the information they need. Your website is a transparent process, saving both you and your client time right from their first visit to your homepage.
Your website design should work for you. If it’s not, book a consulting call with us today to get your website ROI started.
Every web developer will tell you that a website is essential for your business, and I completely agree! But it has to be the RIGHT kind of website. There’s a very big difference between a website that just sits there and one that actually works for you.
In this blog post, I’m going to walk you through why you should invest in website design, and how to make sure it’s a website that will actually deliver results.
Why Invest in a Website?
My business model is all about stunning and strategic branding—the strategic part being your website design.
Your website shouldn’t just be a place to list information. It should actually INCREASE your sales. It’s the place that:
-
Tells people what you do or offer
-
Answers FAQs
-
Let’s your clients know they’re going to be taken care of
-
Fills the role of a part-time assistant!
Your website should be working for you. From a sales perspective, it should fulfill its return on investment (ROI). It might be more of an upfront cost to get it set up, but in the long run, it’s a streamlined back-end system that doesn’t require any training and works for you 24/7!
What a strategic website can do for you
Look at your website design not only in the way of gaining clients and sales but also in how it streamlines your time and workflows. It’s not just pretty pictures and words but strategic marketing that’s getting you leads.
A strategically designed website might include:
-
Clear, upfront messaging about your product or service
-
A place for clients to sign up for email newsletters
-
An intake form, scheduler, or offer page
The difference between a cheap, quick website design versus something that’s well thought out is that the latter will prove its worth by handling all the back-end work while also converting clients, making the ROI becomes almost immediate.
How to avoid the dreaded ‘website shame’
Have you ever handed someone your business card and told them, “Just don’t go to my website. My social media is ok but avoid my website!”
Enter, website shame.
Website shame happens when you feel your website design isn’t representing you in the way you’d like it to. It can stop you from SO MANY opportunities because you don’t like what your site does or doesn’t say about you.
The way to avoid it? Investing in a strategically designed website.
I actually have this client, Ashley, and she’s an interior designer. We worked on her website a bit ago, and she messaged me to mention she relocated and is starting up a new customer base. This woman is in the middle of moving and having a baby, so it’s no wonder she’s super overwhelmed, wondering how she’s going to refill her client base.
She happened to revisit her website and let me know that a HUGE weight was lifted off her shoulders when she came face to face with all the branding we did for her. Her website sets her up as an authority and feels really authentic to her, maximizing her abilities to go out there and begin growing her business in her new location.
Not only will good website design do the selling for you, but you’ll be proud to show off your authentic self and business to others.
The Ultimate Website Checklist
There are a few things you want to make sure to include when branding your new website:
1) Simplify your messaging: Think of the dumbest possible message available, and then go with that. I’m serious. Who you are, who you serve, how you help clients, and how to work with you.
If those aren’t the first words of your website, chances are people won’t be interested. You really need to be clear right off the bat for any potential website visitors.
2) Your contact form: It should be super simple and easy to find out how someone can contact you. Don’t leave someone wondering how they can get in touch!
3) Keep your website fresh: While I’m going to emphasize that you should be updating your website every year or so, keeping the content and messaging fresh, I also know not everyone makes that a priority. So if I can give you one piece of advice, it’s to include your live social media feed.
Why? If someone visits your website once and then returns a few more times, even though you’ve left the content static, having your relevant social posts appear makes it seem that your website is changing and remaining fresh. It’s a little trick that goes a long way!
4) Include an FAQ section: And not only that, but keep updating this section and reevaluating the questions you’re answering all the time.
5) Have an intake form: This makes the process easy for your clients right off the bat, allowing them to pick from a couple of different filters to help you understand what they’re looking for—and whether they’re the right client for you or not.
When done right, your website should shorten your sales cycle, giving your clients and customers the opportunity to do as much research as they possibly want, answering as many questions as they may possibly have. That way, once they hit the stage of a clarity call, or add a product to their cart, they’re ready to buy. You’ve already helped them decide!
Consumers today are highly educated. They’re shopping around, and so it’s important for you to make them feel like they have access to all the information they need. Your website is a transparent process, saving both you and your client time right from their first visit to your homepage.
Your website design should work for you. If it’s not, book a consulting call with us today to get your website ROI started.
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