You’ve created your brand vision and built it around what’s going to attract your ideal client, so how do you make sure you’re going to stand out in your industry? Through market research! Think about the big brands your ideal client already connects with. Why do they connect with them? What draws them to the […]

In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2! […]