Creating Your Brand Vision: Pillar 1 of the Stunning and Strategic Branding Theory
Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip.
In this blog post, I’ll take you through the first pillar of my stunning and strategic branding theory, What You Love. This step by step process for identifying and articulating your business vision is unlike any other and is a crucial part of creating your brand strategy. The process of this first pillar is going to leave you with a clear vision, messaging, and aesthetics so that you can create a brand that feels authentically you.
Here’s a quick look at all four pillars for branding your business:
Pillar 1: What You Love
- What’s going to make you proud to be this business owner?
Pillar 2: Define Your Ideal Client
- What do they love? What are they naturally attracted to?
Pillar 3: Competitive Research
- Get specialized in how you approach market research
Pillar 4: Aspirational Brand Identity
- Sit down and figure out where you’ve been in your business, where you are right now, and what your dreams and aspirations are for where your business is going to go in the future
Let’s get going with Pillar 1!
Knowing your business vision
Your business is an extension of you, and its branding should be something that inspires you every day. I want you to look at your final brand assets and feel like they align with your personal style.
So sit down, grab a piece of paper, and begin to answer these questions:
- What’s your current lifestyle?
- What’s your ideal workspace or office?
- What are some of the brands that you’re spending money with right now?
It’s so important that you feel proud to share your business card, website, or even Instagram handle with people. You’re the person behind the business, and answering these questions will help you guide your vision so that you feel aligned with your brand.
How to clarify your business vision
Now that you’ve taken the time to think about what you like, it’s time to identify how you want your business to show up. You’re now in the step of narrowing down what inspires you.
Start thinking about:
- Your personal style and the personality behind it
- Are you formal or more casual? How you like to conduct business sets the tone for your branding
- Nail down your perspective and how you want to position your business
This process allows you to really think and reflect on yourself, letting you set the tone for your business from the get-go, so you can be mindful of how you want to conduct your business.
Our template shop
All these self-reflection questions come into play in our Template Shop. This is a shop full of intentionally-designed branding templates that tell a story through their colors, font, and imagery.
By weaving archetype personalities into these templates, we did just what you’re doing right now and designed branding that mimics how you want to show up in the world.
Take your time with branding
When it comes to your business, it’s important not to rush and say this is the service that I’m going to provide, this is how I’m going to do it, and let’s go out there. I recommend taking time for reflection, even journaling, so you can be clear on what it is you want to accomplish with your business.
- How do you want to feel?
- What would make you most proud of owning a business?
- What would light you up inside?
- What kind of person do you want to be serving?
Be proud of what you’re accomplishing and feel like your true self is being represented out in the world by taking our quiz to discover your brand archetype and start your strategic branding process.
Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip.
In this blog post, I’ll take you through the first pillar of my stunning and strategic branding theory, What You Love. This step by step process for identifying and articulating your business vision is unlike any other and is a crucial part of creating your brand strategy. The process of this first pillar is going to leave you with a clear vision, messaging, and aesthetics so that you can create a brand that feels authentically you.
Here’s a quick look at all four pillars for branding your business:
Pillar 1: What You Love
- What’s going to make you proud to be this business owner?
Pillar 2: Define Your Ideal Client
- What do they love? What are they naturally attracted to?
Pillar 3: Competitive Research
- Get specialized in how you approach market research
Pillar 4: Aspirational Brand Identity
- Sit down and figure out where you’ve been in your business, where you are right now, and what your dreams and aspirations are for where your business is going to go in the future
Let’s get going with Pillar 1!
Knowing your business vision
Your business is an extension of you, and its branding should be something that inspires you every day. I want you to look at your final brand assets and feel like they align with your personal style.
So sit down, grab a piece of paper, and begin to answer these questions:
- What’s your current lifestyle?
- What’s your ideal workspace or office?
- What are some of the brands that you’re spending money with right now?
It’s so important that you feel proud to share your business card, website, or even Instagram handle with people. You’re the person behind the business, and answering these questions will help you guide your vision so that you feel aligned with your brand.
How to clarify your business vision
Now that you’ve taken the time to think about what you like, it’s time to identify how you want your business to show up. You’re now in the step of narrowing down what inspires you.
Start thinking about:
- Your personal style and the personality behind it
- Are you formal or more casual? How you like to conduct business sets the tone for your branding
- Nail down your perspective and how you want to position your business
This process allows you to really think and reflect on yourself, letting you set the tone for your business from the get-go, so you can be mindful of how you want to conduct your business.
Our template shop
All these self-reflection questions come into play in our Template Shop. This is a shop full of intentionally-designed branding templates that tell a story through their colors, font, and imagery.
By weaving archetype personalities into these templates, we did just what you’re doing right now and designed branding that mimics how you want to show up in the world.
Take your time with branding
When it comes to your business, it’s important not to rush and say this is the service that I’m going to provide, this is how I’m going to do it, and let’s go out there. I recommend taking time for reflection, even journaling, so you can be clear on what it is you want to accomplish with your business.
- How do you want to feel?
- What would make you most proud of owning a business?
- What would light you up inside?
- What kind of person do you want to be serving?
Be proud of what you’re accomplishing and feel like your true self is being represented out in the world by taking our quiz to discover your brand archetype and start your strategic branding process.
Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip.
In this blog post, I’ll take you through the first pillar of my stunning and strategic branding theory, What You Love. This step by step process for identifying and articulating your business vision is unlike any other and is a crucial part of creating your brand strategy. The process of this first pillar is going to leave you with a clear vision, messaging, and aesthetics so that you can create a brand that feels authentically you.
Here’s a quick look at all four pillars for branding your business:
Pillar 1: What You Love
- What’s going to make you proud to be this business owner?
Pillar 2: Define Your Ideal Client
- What do they love? What are they naturally attracted to?
Pillar 3: Competitive Research
- Get specialized in how you approach market research
Pillar 4: Aspirational Brand Identity
- Sit down and figure out where you’ve been in your business, where you are right now, and what your dreams and aspirations are for where your business is going to go in the future
Let’s get going with Pillar 1!
Knowing your business vision
Your business is an extension of you, and its branding should be something that inspires you every day. I want you to look at your final brand assets and feel like they align with your personal style.
So sit down, grab a piece of paper, and begin to answer these questions:
- What’s your current lifestyle?
- What’s your ideal workspace or office?
- What are some of the brands that you’re spending money with right now?
It’s so important that you feel proud to share your business card, website, or even Instagram handle with people. You’re the person behind the business, and answering these questions will help you guide your vision so that you feel aligned with your brand.
How to clarify your business vision
Now that you’ve taken the time to think about what you like, it’s time to identify how you want your business to show up. You’re now in the step of narrowing down what inspires you.
Start thinking about:
- Your personal style and the personality behind it
- Are you formal or more casual? How you like to conduct business sets the tone for your branding
- Nail down your perspective and how you want to position your business
This process allows you to really think and reflect on yourself, letting you set the tone for your business from the get-go, so you can be mindful of how you want to conduct your business.
Our template shop
All these self-reflection questions come into play in our Template Shop. This is a shop full of intentionally-designed branding templates that tell a story through their colors, font, and imagery.
By weaving archetype personalities into these templates, we did just what you’re doing right now and designed branding that mimics how you want to show up in the world.
Take your time with branding
When it comes to your business, it’s important not to rush and say this is the service that I’m going to provide, this is how I’m going to do it, and let’s go out there. I recommend taking time for reflection, even journaling, so you can be clear on what it is you want to accomplish with your business.
- How do you want to feel?
- What would make you most proud of owning a business?
- What would light you up inside?
- What kind of person do you want to be serving?
Be proud of what you’re accomplishing and feel like your true self is being represented out in the world by taking our quiz to discover your brand archetype and start your strategic branding process.
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Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip. In this blog post, I’ll take you through the first pillar of my […]
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