7 Fundamentals of Killer Branding

You might already have a lot of things you need to worry about in your business. But did you know that once you have achieved a killer branding you can be confident in, everything else after falls into place much easier?

Branding is the single most important part of your business you need to focus on and put a lot of time in. It’s your avenue for conveying your message to your audience, and it’s basically the “face” of your business in the market.

Having an understanding of what makes a killer branding will be a huge advantage to your business. Attract the right audience and stand out from the crowd by creating a cohesive brand, from your website to your logo, and even to the way you respond to phone calls!

To do this seamlessly, let’s break it down to the top 7 fundamentals.



Ideally, your business name should be the first thing you decide on when it comes to your branding. It’s what your clients and customers will remember you by, and will entirely encompass your overall brand.

A good business name is easy to pronounce, easily recalled and aligns with the overall message of your business. Put a good amount of time deciding on your business name and don’t rush.

Tip: Create a spreadsheet containing different variations of your potential business name. Rank them on a scale of timelessness, relevance, catchiness, etc. You may ask the opinion of several people to help you decide better.


Crafting a mission statement for your business gives your audience a clear understanding of what your business is all about and what it has to offer. Having a laid out one will help you further develop your branding and easily represent it visually.

Let’s take a quick look at Google’s mission statement:

"To organize the world's information and make it universally accessible and useful."

We can see that it’s the most basic explanation of what Google does: provide information in the most accessible way. Your mission statement should be similar to this and must be simple, straightforward, and clear.


Your audience is smart, and will instantly judge you by how you present your business visually through your logo. So it is important that your business logo is flawless, pleasing to the eyes, and professional looking.

If you have experience with logo design, then DYI-ing is probably your best bet. However, for business owners who have no background with design, it’s best to hire a professional to do it for you. Trust me, it’s worth it!


You might think it isn’t that much big of a deal, but the color palette you choose for your business will have a huge impact on your business. Colors evoke feelings, and feelings are the main things you tap on if you want to influence your potential customer’s buying behavior and psychologically leave an imprint of your brand in their minds.

Your color palette should also work well with your logo design for a cohesive branding identity.

For example, when you see a yellow letter M with a red background, you know it’s McDonald’s. You automatically assume it’s Tiffany when you see anything in teal.

Your logo designer can help you decide on your brand’s color palette, but you may also provide them with ideas. A quick search on Pinterest might ease with the process.


To create a catchy tagline, simply look back on your mission statement. Simplify it, and make it witty and catchy. They can be slogans or jingles that leave your audience some hardcore LSS (Last Song Syndrome) of which they can never escape!

It can be short, like Nike’s “Just do it”, or a bit longer like Mastercards’ “There are some things money can’t buy. For everything else, there’s Mastercard.”

Your tagline is usually placed below your business name on your marketing collaterals such as your website, social media, business cards, and others.


After all the designs and colors, comes your voice. If your web content is considered the “vehicle”, then your voice is the “driver”.

You will notice that you may unconsciously associate a certain personality to a brand. The brand Innocent portrays a fun, playful, and cheery personality through their marketing ads and promotions.

When it comes to your brand, choosing a voice to craft your brand identity with is essential because this is the voice you will be using to interact with your customers.

Moreover, your voice must solely depend on the audience you want to attract. Are you an office-rat kind of professional with a serious brand? Are you a sweet and girly brand? Are you a casual and funny brand? Decide on one voice, stick to it, and watch your client-base with similar interests grow.


Yay, you’ve done everything above! Now the REAL challenge comes: being consistent.

After you have decided and planned about every fundamental mentioned above, you have to remember to stick to them and be consistent.

Everything should be cohesive and should work together to send the same message across. This will create concrete brand awareness and demonstrates professionalism of your business. The next thing you know, you’re a big brand with a huge client-base that is always looking forward to your content!

Because we love you, we have made an easy checklist for you!

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BrandingDeidre Dixon