10 Ways Your Website Adds Value to Your Biz

It’s a common misconception that only e-commerce websites can bring in decent revenue to businesses these days.That unless you have physical or downloadable products to sell, you won’t be able to make any sales online.

False.

To tell you the truth, e-commerce is just one of the many ways you can add value to your business by using your website.

Your website is your main and most powerful marketing tool. By optimizing and utilizing it to its full potential, you can add a significant amount of value to your business.

Here are 10 ways you can use your website can streamline and automate your tasks, saving you time and money, and at the same time, earning you profit while you sleep.

10 Ways Your Website Adds Value to Your Biz

1. WELCOME NEW VISITORS + INTRODUCE YOURSELF

Your website can help you introduce yourself and reach out to your target clients easier than ever before. It is basically your digital storefront, and your visitors are potential customers who are initially just “looking around”, so it’s important to make sure they find something more personal about you that they couldn’t help but buy your products or services.

2. ANSWER FREQUENTLY ASKED QUESTIONS

Personally, when I look around a website, I click first on the About Us page to know what the website is about. The second page I navigate to is the FAQs section, in case I have any questions in mind. A FAQs section on a website is extremely helpful and makes your visitors feel rest assured that you will be able to help them.

A person visits your FAQs section to educate themselves before they attempt on sending you an inquiry. So make sure to include the top questions you think a consumer might ask while they are browsing, and make their experience comfortable.

3. OUTLINE THE PROCESS FOR THEM + SIMPLIFY THE ROADMAP

Having a website can also make it easier for you to explain to your potential customers the process of working with you or purchasing your services.

You can add a section on your website where you lay out the step-by-step process they need to go through when they decide to work with you, or create an expanded PDF version (with procedures, price list, and a short bio about you or your business among others) available for download.

4. GENERATE LEADS

After your customers have looked around, virtually taken things off the shelves and read the nutritional facts (or FAQs, no pun intended!), they may be interested enough to reach out to and connect with you themselves.

You can generate leads through your contact page, email opt-ins, blog comments section, and social media channels. Whenever someone subscribes to your newsletter or sends an inquiry, that’s already a lead generated.

5. SHOWCASE YOUR PORTFOLIO AND FEEDBACK

To further convince your visitors that they NEED your products or services, you must include some sort of a gallery or client feedback section showcasing your work or case studies. This can include a portfolio if you’re a freelancer, an image gallery if you’re selling graphic designs, and the likes.

Make sure you show them RESULTS, because selling them just the products or services is one thing, but selling them results or an improvement to their lifestyle is another, and is ultimately what will push them to work with or buy from you.

6. INCLUDE CALL-TO-ACTIONS

Your call-to-action strategy is one of the most important parts of your website. Without it, there’s really no point in creating a website in the first place!

A call-to-action can be a quick and easy contact us button, an invite to register, or an actual buy now offer. It really depends on the nature of your business.

7. LIST YOUR PRODUCTS OR SERVICES (E-COMMERCE)

Listing your products or services with their respective costs will make it easier for you to get quality leads. Your product or service listing can work as a gatekeeper, and only your potential clients will be able to get through it.

For example, if you provide copywriting services and you don’t have an e-commerce for your services set up, a stingy client who knows nothing about the cost of copy pieces can reach out to you, book up a call with you, and eventually waste your time because it turns out they can’t afford you.

On the other hand, if you do have a listing for your services, only then will your visitors get an idea of how much your services actually cost before they even try reaching out to you.

Meanwhile, if your products have fixed prices and are simple Add to Cart and Check Out items, then you can be able to fully automate this and earn money in your sleep!

8. CONNECT WITH YOUR CLIENTS

After you have sold your products or services to your clients, your relationship shouldn’t end there. There are a lot of ways you can connect with your clients before, during, and even after their transaction with you.

Newsletters are good for building trust with your subscribers. You must be able to produce quality content through it to make your subscribers feel like you really know your stuff. If they trust you enough, they might proceed to buy.

Your social media accounts are definitely the best channels you can use to connect with your clients. Almost everyone is on social media these days, and some people would rather exchange Facebook messages with you than email.

Pro Tip: Make sure to add plugins or links on your website where they can easily access your different social media channels.

9. USE AS YOUR EMPLOYEE PORTAL

Your website can also be your employee portal where you can streamline your staff management. You can make pages that are internal which only your staff can access.

Additionally, your site hosting usually comes with email addresses you can assign to yourself and to certain staff like your support team if you have any.

10. GET AN OVERVIEW OF YOUR ANALYTICS

This is probably the best of all. Having a website helps you get an overview of your analytics, giving you an idea of what works and what doesn’t. This will inform you what needs to be adjusted or fixed, and will eventually improve your business strategy.

Unlike physical stores where you can only audit your sales and leads you have generated, with a website you can audit not only those but basically everything else.

If you have Facebook pixel installed, you can have a database of your demographics that will tell you a LOT about your visitors or potential customers. This is so powerful because having this data can help you shape and reshape your business to better fit the interest of your audience.

So, I hope this article has helped you realize the huge value you can add to your business with just ONE website. There are definitely many more, keep exploring!

Interested in building your website + branding for your biz? Schedule a one-on-one call with me today!

To help you organize your thoughts, we are giving you our FREE checklist of 10 Ways Your Website Adds to Your Biz!