Your aspirational brand identity
most closely aligns with…

Rustic

 
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Interactions with the rustic brand archetype feel like you have gone back to a time when businesses were run by handshake integrity and unwavering diligence. Prices were honest and customer service was unbeatable. There was a refined tradition in the experience customers had and there were uncompromising personal standards of quality and integrity. It has an authenticity that has been lost on the present world.

 
 

VALUES

PERSONAL INTEGRITY

RESPECT

DEPENDABILITY

REFINED HERITAGE AND TRADITION

HUMILITY

LOYALTY

TRAITS + CHARACTERISTICS

STRONG WORK ETHIC

RUGGED

DISTINGUISHED

TIMELESS

TRADITIONAL

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“The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them.”

Clinton C. Filson 

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THE RUSTIC BRAND IN ACTION

Taft Boots

Tecovas

Filson 1897

Mission Mercantile

Buffalo Jackson

 
 

I absolutely love the timelessness and handcrafted quality of rustic brands and would be honored to develop a version of this aspirational brand that looks and feels authentic to you.

Deidre Dixon, Brand Designer

What to do next…

Over the next few days check your email for the 4 Pillars of Branding, to give you perspective on your brand + brand archetype. 

Book a 30-minute Clarity Call so we can work together to create a brand and website you’ll love and be proud of for years to come.