Rustic
YOUR ASPIRATIONAL BRAND IDENTITY
MOST CLOSELY ALIGNS WITH…
Interactions with the rustic brand archetype feel like you have gone back to a time when businesses were run by handshake integrity and unwavering diligence. Prices were honest and customer service was unbeatable. There was a refined tradition in the experience customers had and there were uncompromising personal standards of quality and integrity. It has an authenticity that has been lost on the present world.
Clinton C. Filson
“The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them.”
STRONG WORK ETHIC
RUGGED
DISTINGUISHED
TIMELESS
TRADITIONAL
traits + characteristics
PERSONAL INTEGRITY
RESPECT
DEPENDABILITY
REFINED HERITAGE AND TRADITION
HUMILITY
LOYALTY
Values
The Rustic Brand in Action
TAFT BOOTS
TECOVAS
FILSON 1897
MISSION MERCANTILE
BUFFALO JACKSON
What to do next…
Over the next few days check your email for the 4 pillars of branding, to give you perspective on your brand + brand archetype.
Book a 20-minute clarity call so we can work together to create a brand and website you’ll love and be proud of for years to come.
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