Interactions with the playful luxe brand archetype feel like you’re walking into a rainbow-colored palace, filled with light and laughter. This brand makes you want to treat yourself and enjoy every moment. It is welcoming and aims to delight. It’s the life of the party!

- Kate Spade

“Think, travel, celebrate, charm, decorate, dress, live colorfully.”

FUN

WHIMSICAL

SOPHISTICATED

HUMOROUS

COLORFUL

TAKES RISKS AND SETS TRENDS

EXTROVERTED

traits + characteristics

PLAYFULNESS AND PASSION

CREATIVITY AND ENTHUSIASM

BRINGING LUXURY TO EVERYDAY ITEMS

HAVING A POSITIVE OUTLOOK ON LIFE

BEING UPLIFTING TO OTHERS

Values

The Playful Luxe Brand in Action

TED BAKER

KATE SPADE

SUGARFINA

DRAPER JAMES

I absolutely love the creative, joy and fun of playful luxe brands and would be honored to develop a version of this aspirational brand that looks and feels authentic to you.

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We have templates for each personality, designed to match your brand.

What to do next…

Over the next few days check your email for the 4 pillars of branding, to give you perspective on your brand + brand archetype. 

Book a 20-minute clarity call so we can work together to create a brand and website you’ll love and be proud of for years to come.

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