Your aspirational brand identity
most closely aligns with…

Playful Luxe

 
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 Interactions with the playful luxe brand archetype feel like you’re walking into a rainbow-colored palace, filled with light and laughter. This brand makes you want to treat yourself and enjoy every moment. It is welcoming and aims to delight. It’s the life of the party!

 
 

VALUES

PLAYFULNESS AND PASSION

CREATIVITY AND ENTHUSIASM

BRINGING LUXURY TO EVERYDAY ITEMS

HAVING A POSITIVE OUTLOOK ON LIFE

BEING UPLIFTING TO OTHERS

TRAITS + CHARACTERISTICS

FUN

WHIMSICAL

SOPHISTICATED

HUMOROUS

COLORFUL

TAKES RISKS AND SETS TRENDS

EXTROVERTED

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“Think, travel, celebrate, charm, decorate, dress, live colorfully.”

Kate Spade

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THE PLAYFUL LUXE BRAND IN ACTION

Ted Baker

Kate Spade

Sugarfina

Draper James

 
 
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I absolutely love the creative, joy and fun of playful luxe brands and would be honored to develop a version of this aspirational brand that looks and feels authentic to you.

Deidre Dixon, Brand Designer

What to do next…

Check your email for a full result sheet and if you’re inspired, Book a 30-minute Clarity Call so we can work together to create a brand and website you’ll love and be proud of for years to come.