Interactions with the playful luxe brand archetype feel like you’re walking into a rainbow-colored palace, filled with light and laughter. This brand makes you want to treat yourself and enjoy every moment. It is welcoming and aims to delight. It’s the life of the party!
PLAYFULNESS AND PASSION
CREATIVITY AND ENTHUSIASM
BRINGING LUXURY TO EVERYDAY ITEMS
HAVING A POSITIVE OUTLOOK ON LIFE
BEING UPLIFTING TO OTHERS
TRAITS + CHARACTERISTICS
TAKES RISKS AND SETS TRENDS
“Think, travel, celebrate, charm, decorate, dress, live colorfully.”
THE PLAYFUL LUXE BRAND IN ACTION
I absolutely love the creative, joy and fun of playful luxe brands and would be honored to develop a version of this aspirational brand that looks and feels authentic to you.
What to do next…
Over the next few days check your email for the 4 Pillars of Branding, to give you perspective on your brand + brand archetype.
Book a 30-minute Clarity Call so we can work together to create a brand and website you’ll love and be proud of for years to come.