Playful Luxe
YOUR ASPIRATIONAL BRAND IDENTITY
MOST CLOSELY ALIGNS WITH…
Interactions with the playful luxe brand archetype feel like you’re walking into a rainbow-colored palace, filled with light and laughter. This brand makes you want to treat yourself and enjoy every moment. It is welcoming and aims to delight. It’s the life of the party!
- Kate Spade
“Think, travel, celebrate, charm, decorate, dress, live colorfully.”
FUN
WHIMSICAL
SOPHISTICATED
HUMOROUS
COLORFUL
TAKES RISKS AND SETS TRENDS
EXTROVERTED
traits + characteristics
PLAYFULNESS AND PASSION
CREATIVITY AND ENTHUSIASM
BRINGING LUXURY TO EVERYDAY ITEMS
HAVING A POSITIVE OUTLOOK ON LIFE
BEING UPLIFTING TO OTHERS
Values
The Playful Luxe Brand in Action
TED BAKER
KATE SPADE
SUGARFINA
DRAPER JAMES
What to do next…
Over the next few days check your email for the 4 pillars of branding, to give you perspective on your brand + brand archetype.
Book a 20-minute clarity call so we can work together to create a brand and website you’ll love and be proud of for years to come.
contact
shop collections
BRAND EXPERIENCE
portfolio
CAREERS
@walcotstudio
let's socialize
hire us