7 Reasons Why Branding is Key to a Thriving Business
All business owners have had difficulties at one point of their business venture. Like you and me, they’ve been through rough patches and roller-coaster rides. Business and struggle come hand in hand, and everyone struggles, even your hardcore rivals in the market!
But with the uh-oh’s and oh no’s of either pushing to increase sales or maintaining client loyalty, there are also aha’s a.k.a. solutions!
The solution is simple: cohesive branding.
What is Branding?
Before we dive into the reasons why branding is key to a thriving business, let us dissect first the definition of branding.
Branding is basically everything your business is, pictured in the minds of your customers. Your logo, color palette, fonts, content, and products among others are part of your brand as a business. It is what people know you for, and it speaks and represents your business in general.
The way you influence your audience is part of branding as well, and there are many ways to do that. Through visuals, your business foundation, and content, you will be able to influence your target audience’s image of your brand and their buying behavior.
A cohesive branding is when your branding elements work together seamlessly and harmoniously. This is the ideal situation you want to be in, and I promise, you’ll get there once you have fully understood why branding is important.
So why is it important and how can it solve my problems?
Having a full understanding of the branding process will essentially make everything easier and smooth-sailing for your business. There are many ways proper branding can ease you of your struggles.
Branding Represents YOU
When you started your business, you had a driving force to do it or even a passion. You can easily tell your story behind your business through proper branding. Your branding will be the vehicle of your message to your audience and will help create an idea in their minds that says you are the best fit for them.
Note that your audience are humans, too, and they love a story behind every brand they come across with. The more authentic your branding is, the more your audience will gravitate towards you.
Branding Supports Your Value
Let’s face it. You can have assets that are worth hundreds or thousands of dollars, but if your branding is weak and is inconsistent, it isn’t long until your value follows. That’s “goodbye revenue” in layman’s terms.
A strong and cohesive branding makes your business look classy, professional, and worth more than what it is!
Branding Points You to the Right Direction
Whether you have a big corporation with thousands of employees, or you work alone, it is crucial that you have a clear vision of where your business is headed. Having a thought-out branding strategy can provide you with direction and guideline, and can give people in your business the right tools to achieve the goals you have set.
Branding Gives You Recognition
When you say Apple, you don’t think of the fruit anymore. You think about iPhones, MacBooks, and iMacs. This is one of the best examples of brand recognition. If you have a catchy branding with a great recall, people will almost always know that it’s your business, and will easily remember you when they need to!
Branding Generates Leads and Increases Your Revenue
Strategic branding will not only give you recognition but also will eventually result in more leads and increased revenue and profit.
For instance, when you have witty or trendy content on your business website, it will most likely be shared by your audience on their personal social media accounts again and again. Take note that word of mouth is one of the strongest forms of marketing, and you’ll be able to utilize this by sticking to your branding guidelines.
Branding Lets You Connect with Your Audience on an Emotional Level
Tapping to your audience’s emotions is the best way to influence their buying behaviors. With good branding, you will be able to connect with them on an emotional level, soliciting a positive response that will definitely reflect on your revenue!
Branding Makes You Unique
When you mix branding with authenticity and personality, you get a branding that is unique. And while replicating something that worked before may work again, you will get an even better result with being unique!
This is relevant especially if you have tight competition in your field. Your branding will make you stand out and shine amongst your competitors, and this is the secret ingredient to a thriving business.
At the end of the day, it doesn’t hurt to realize the importance of going back to why you started this business. Your foundation, passion, mission, vision, and purpose are huge factors in your brand identity. Every single content you produce and the products you sell will send the message across and will reinforce your brand.
Need a hand with branding for your thriving business? Reach out to us now and let’s transform your business from zero to hero!
We have created a FREE workbook for you to organize your thoughts. You will learn the 7 Fundamentals of Killer Branding and how to implement them!