5 Elements Your Logo Needs to Attract More Clients
Over the years, the design for promotional and marketing materials have evolved time and time again, but the importance of an effective logo still stays the same. Logos make your business easily identifiable and will make your branding pop.
Most of the time, business owners like to cut corners and DIY their logos. They then find themselves in complete chaos, because the logo either doesn’t work with a black and white background or becomes a huge mess when shrunk to business card size.
In order to avoid this, it’s best to hire a professional who knows what works best for your business for a more flawless branding.
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown,” says Paul Rand, an authority in the graphic design industry who created logos for Westinghouse, UPS, ABC, and IBM, among others.
What IS a good and effective logo? A good logo is practical and useful; it uses five standard design elements that hold the test of time.
5 Elements Your Logo Needs to Attract More Clients
1. AN EFFECTIVE LOGO IS SIMPLE
People these days consume content more than ever, and it’s a challenge to make your way through all the social chatter if you don’t have a logo design that is simple and easy to digest.
With a plain and simple logo, you will be able to send your message with just one glance, and this way, you won’t lose your audience too quickly. Like they always say, simplicity is beauty.
Take Apple for example. Their logo is as simple as simple can get, but the recall is great and people can quickly identify something as an Apple product within a glance.
2. AN EFFECTIVE LOGO IS SCALABLE
The problem with DIY-ing your own logo is the issue with scalability. Most business owners tend to use non-vector based software like Photoshop or Paint to create their logo, and this isn’t really ideal. Images created using a non-vector based software means its flexibility is limited, and this can affect the quality of your graphic when resized! It is advisable to use a software like Adobe Illustrator, which is essentially created for graphic artists and web designers alike.
Creating a logo using points instead of pixels will make it easier for your logo to be scaled, ensuring that it looks good whether it’s as huge as a billboard or as small as a pen design. It should look equally beautiful on a laptop screen and on mobiles as well.
3. AN EFFECTIVE LOGO IS IMPACTFUL
After seeing your logo, your audience should want to know more about you. A simple logo captures your audience’s attention and leaves them with a lasting impression.
If you fail to catch your audience’s attention within 3 seconds, you missed the mark!
This is why I can’t stress enough the importance of simply hiring a professional to design a logo for you. They understand what works and what doesn’t.
4. AN EFFECTIVE LOGO IS VERSATILE
A great logo is readable and recognizable no matter where it’s plastered on.
From business cards to your website, to your social media content, it’s always a good idea to have a logo designed that will suit every need.
5. AN EFFECTIVE LOGO IS RELEVANT
If your logo does not clearly say what you do or who you are, then it’s not an effective logo.
An effective logo is relevant to your business, especially to your vision. It should represent your brand clearly and must attract and appeal to your ideal clients.
With these five elements, you will improve not only your businesses branding but your entire business overall. Just remember to stick to your branding, make it pop, and profit.
We have made a short workbook for you to organize your thoughts, just fill out this form!
Over the years, the design for promotional and marketing materials have evolved time and time again, but the importance of an effective logo still stays the same. Logos make your business easily identifiable and will make your branding pop.
Most of the time, business owners like to cut corners and DIY their logos. They then find themselves in complete chaos, because the logo either doesn’t work with a black and white background or becomes a huge mess when shrunk to business card size.
In order to avoid this, it’s best to hire a professional who knows what works best for your business for a more flawless branding.
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown,” says Paul Rand, an authority in the graphic design industry who created logos for Westinghouse, UPS, ABC, and IBM, among others.
What IS a good and effective logo? A good logo is practical and useful; it uses five standard design elements that hold the test of time.
5 Elements Your Logo Needs to Attract More Clients
1. AN EFFECTIVE LOGO IS SIMPLE
People these days consume content more than ever, and it’s a challenge to make your way through all the social chatter if you don’t have a logo design that is simple and easy to digest.
With a plain and simple logo, you will be able to send your message with just one glance, and this way, you won’t lose your audience too quickly. Like they always say, simplicity is beauty.
Take Apple for example. Their logo is as simple as simple can get, but the recall is great and people can quickly identify something as an Apple product within a glance.
2. AN EFFECTIVE LOGO IS SCALABLE
The problem with DIY-ing your own logo is the issue with scalability. Most business owners tend to use non-vector based software like Photoshop or Paint to create their logo, and this isn’t really ideal. Images created using a non-vector based software means its flexibility is limited, and this can affect the quality of your graphic when resized! It is advisable to use a software like Adobe Illustrator, which is essentially created for graphic artists and web designers alike.
Creating a logo using points instead of pixels will make it easier for your logo to be scaled, ensuring that it looks good whether it’s as huge as a billboard or as small as a pen design. It should look equally beautiful on a laptop screen and on mobiles as well.
3. AN EFFECTIVE LOGO IS IMPACTFUL
After seeing your logo, your audience should want to know more about you. A simple logo captures your audience’s attention and leaves them with a lasting impression.
If you fail to catch your audience’s attention within 3 seconds, you missed the mark!
This is why I can’t stress enough the importance of simply hiring a professional to design a logo for you. They understand what works and what doesn’t.
4. AN EFFECTIVE LOGO IS VERSATILE
A great logo is readable and recognizable no matter where it’s plastered on.
From business cards to your website, to your social media content, it’s always a good idea to have a logo designed that will suit every need.
5. AN EFFECTIVE LOGO IS RELEVANT
If your logo does not clearly say what you do or who you are, then it’s not an effective logo.
An effective logo is relevant to your business, especially to your vision. It should represent your brand clearly and must attract and appeal to your ideal clients.
With these five elements, you will improve not only your businesses branding but your entire business overall. Just remember to stick to your branding, make it pop, and profit.
We have made a short workbook for you to organize your thoughts, just fill out this form!
Over the years, the design for promotional and marketing materials have evolved time and time again, but the importance of an effective logo still stays the same. Logos make your business easily identifiable and will make your branding pop.
Most of the time, business owners like to cut corners and DIY their logos. They then find themselves in complete chaos, because the logo either doesn’t work with a black and white background or becomes a huge mess when shrunk to business card size.
In order to avoid this, it’s best to hire a professional who knows what works best for your business for a more flawless branding.
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown,” says Paul Rand, an authority in the graphic design industry who created logos for Westinghouse, UPS, ABC, and IBM, among others.
What IS a good and effective logo? A good logo is practical and useful; it uses five standard design elements that hold the test of time.
5 Elements Your Logo Needs to Attract More Clients
1. AN EFFECTIVE LOGO IS SIMPLE
People these days consume content more than ever, and it’s a challenge to make your way through all the social chatter if you don’t have a logo design that is simple and easy to digest.
With a plain and simple logo, you will be able to send your message with just one glance, and this way, you won’t lose your audience too quickly. Like they always say, simplicity is beauty.
Take Apple for example. Their logo is as simple as simple can get, but the recall is great and people can quickly identify something as an Apple product within a glance.
2. AN EFFECTIVE LOGO IS SCALABLE
The problem with DIY-ing your own logo is the issue with scalability. Most business owners tend to use non-vector based software like Photoshop or Paint to create their logo, and this isn’t really ideal. Images created using a non-vector based software means its flexibility is limited, and this can affect the quality of your graphic when resized! It is advisable to use a software like Adobe Illustrator, which is essentially created for graphic artists and web designers alike.
Creating a logo using points instead of pixels will make it easier for your logo to be scaled, ensuring that it looks good whether it’s as huge as a billboard or as small as a pen design. It should look equally beautiful on a laptop screen and on mobiles as well.
3. AN EFFECTIVE LOGO IS IMPACTFUL
After seeing your logo, your audience should want to know more about you. A simple logo captures your audience’s attention and leaves them with a lasting impression.
If you fail to catch your audience’s attention within 3 seconds, you missed the mark!
This is why I can’t stress enough the importance of simply hiring a professional to design a logo for you. They understand what works and what doesn’t.
4. AN EFFECTIVE LOGO IS VERSATILE
A great logo is readable and recognizable no matter where it’s plastered on.
From business cards to your website, to your social media content, it’s always a good idea to have a logo designed that will suit every need.
5. AN EFFECTIVE LOGO IS RELEVANT
If your logo does not clearly say what you do or who you are, then it’s not an effective logo.
An effective logo is relevant to your business, especially to your vision. It should represent your brand clearly and must attract and appeal to your ideal clients.
With these five elements, you will improve not only your businesses branding but your entire business overall. Just remember to stick to your branding, make it pop, and profit.
We have made a short workbook for you to organize your thoughts, just fill out this form!
read more
There’s something so special about this final pillar of the Stunning and Strategic Brand Theory. Here is where you get to think about yourself at the highest level, what your business, career, and everything will look like when you’ve reached that peak point you’re hoping for – your brand identity. How is that not just […]
read more
You’ve created your brand vision and built it around what’s going to attract your ideal client, so how do you make sure you’re going to stand out in your industry? Through market research! Think about the big brands your ideal client already connects with. Why do they connect with them? What draws them to the […]
read more
In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2! […]
read more
Are you a brand that craves influence and impact? Do you want to stand out as the leader in your industry? I’m going to share how you can create a branding vision and why pillar 1 step is one you shouldn’t skip. In this blog post, I’ll take you through the first pillar of my […]
read more
So you’ve got your business idea, and you’re ready to put some visual branding to it and get your promotional material started by using a template. Forget everything you think about “typical templates” and elevate your business! Strategic branding templates will level-up your business and gain you traction. It’s the perfect first step until […]
read more
If you’re someone who just left their corporate job and is starting a personal brand, or you have a great business idea and are ready to run with it, my templates shop will allow you to refine your brand feel quickly and efficiently. Having worked with businesses in all different stages of growth, from startups […]
