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THE WALCOT JOURNAL

Creating Your Aspirational Brand Identity by Walcot Studios

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There’s something so special about this final pillar of the Stunning and Strategic Brand Theory. Here is where you get to think about yourself at the highest level, what your business, career, and everything will look like when you’ve reached that peak point you’re hoping for – your brand identity. How is that not just […]

Define Your Vision and Identify Your Client BEFORE Market Research by Walcot Studios

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You’ve created your brand vision and built it around what’s going to attract your ideal client, so how do you make sure you’re going to stand out in your industry? Through market research! Think about the big brands your ideal client already connects with. Why do they connect with them? What draws them to the […]

Creating a Brand that’s a Client Magnet: Pillar 2 of the Stunning and Strategic Branding Theory by Walcot Studios

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In our previous post, we talked about defining what you love when it comes to branding your business so that you can feel proud of what you’re putting out in the world. Your business is an extension of you, and its branding should be something that inspires you every day. Don’t forget about Pillar 2! […]